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Avon Signs Oscar Winner Jennifer Hudson as Face of Imari

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By: Jamie Matusow

Editor-in-Chief

Avon Products, Inc. has signed Academy Award winner Jennifer Hudson to be the exclusive spokesperson for the Imari fragrance brand, including the newest scent, Imari Seduction. The classic Imari scent has been Avon’s best selling fragrance since it launched 20 years ago. Imari Seduction will go on sale in August 2007 in the U.S., Canada, Puerto Rico and the Dominican Republic.

Hudson, who recently won the Oscar for Best Supporting Actress for her performance in Dreamgirls, will serve as the face of Imari under the new agreement. She made her first Avon appearance at the Global Summit for a Better Tomorrow, presented by the Virtue Foundation in partnership with Avon.

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